As a Principle Product Designer, I am deeply committed to championing the human perspective and steering the strategic direction of products.
Make it work for the customer, think through the impacts, and bring value.
~ Michelle Schultz
I start by baselining; assessing the current situation and thoroughly understand the full context of a business then define what the power of design and collaboration does for both business metrics & the user experience. After all, a design idea that never gets built remains nothing more than pretty pictures.
Target the right things to build trust.
Influence by bringing awareness & desire.
Provide knowledge by mentoring contributors in creative solutions and how to perform effectively in the future state.
Build the abilities of contributors by coaching & substantiate the product solution.
Understand the full context of a business before tackling any design problems within it.
Reinforce the solution through feedback, recognition and quality assurance approaches so that the new experience stays in place.
2020
A case study that amplifies my design leadership while maintaining responsibilities as an individual contributor.
2020-2021
This case study highlights how I led results through building relationships and having grit. I created intersections between Product, UX, Engineering, and Business through leadership, understanding, and planning systematically.
2023
I optimized the app wayfinding experience by providing new ideas for improving in-app navigation as a Navigation Product SME.
“Michelle is my super hero. I have worked with her on some very hard and tough projects. Her ability to take in everything and come up with a design is amazing. And then she takes on the criticism of her designs with unbelievable ease. She listens to the issues we might have with the designs and then makes adjustments that fit the need every time. She even thinks outside the box when a completely new idea is needed. She is always going above and beyond and always keeps the customers in her sights within her work.”
“Michelle tends to focus more broadly than most. This is actually a good thing, as she has a better view of the customer experience and can provide better, more informed decisions. When she collaborates with someone who is narrowly focused, the results are exceptional”
“Michelle is a pleasure to work with and brings a wealth of knowledge and experience to the team. She is great at looking at the big picture and pulling in team members to collaborate, while still being able to solve the details of the work that she’s responsible for. I look up to her as a peer. She’s even very open to working with peers to help improve their work process.”
Through my experience, I have learned the power of design results from collaboration. To innovate change, bring teams together through deliberate intersections that results in connections & productivity.
REI Co-op
Principle Product Designer
Jan 2022 - present
AT&T
Sr. Lead UX Design
Dec 2020 to Jan 2022
AT&T
Lead UX Design / Information Architect
Feb 2019 to Dec 2020
AT&T client - AUSTINCSI
UX Producer
May 2014 to Feb 2019
Clocktower Media
Project Manager
Jul 2014 to Apr 2015
Digital Disruption Certificate
AT&T
B.S. Marine Biology, minor in Chemistry
California State University, Long Beach
AT&T Believe
AT&T Connected Learning
Oct 2021
AT&T Believe
Charity Treehouse
July 2019
Friends of Youth
Landscape Property Rescaping
Apr 2018
Mock Interviewer
Lake Washington Human Resource Association
Oct 2020
Grocery stocker
Hopelink
Jan 2018
Technial: Sketch, Adobe XD, Invision
Behavioral patterns.
UX, UI and interaction design.
User research & user Analytics.
Prototyping.
Web design
Mobile design
CSS, HTML
Design strategy
Product design
