Driven By Purpose
I’m not just a designer; I’m a navigator, I’m a maker. I steer toward excellence with grit, leveraging my strengths and pulling in collaborators who complement my skills. What I love about what I do is how I get to be creative and analytical. I thrive building complicated features, making the complex simple and seeing how products resonate and delight users, while driving meaningful change.
Qualifications
I have 12yrs experience in UX design. My strengths include the ability to identify and define product strategy, envision complex UX ecosystems and inspire teams to push the boundaries of what's pragmatic; make it inclusive, intuitive and simple.
Over time and through experience, I’ve developed an approach to design that emphasizes collaboration, courage, and a deep understanding of user value, performance, and business goals. My ability to identify opportunities for improvement and translate concepts into comprehensive product designs has evolved with each project.
My design style is characterized by its cleanliness, elegance, and simplicity. I specialize in transforming intricate workflows into intuitive customer-facing experiences. I synthesize design decisions that are informed by robust research, aligned with product-specific design principles, carefully evaluated for trade-offs, and validated through rigorous customer research
Let’s Get Real
Curious about what sets me apart as a strong product designer? Wondering why I’m the person who supports where needed and brings people together? Dive into my story of reflection to find out.
Things my friends know about me
My family and I live in Kirkland, WA. We are a close unit, love being goofy, and always take time out to have fun. Our family’s motto is Work hard, Play hard, Laugh often, and Rest more.
I spend a lot of time cooking. My mom was a Thai chef who opened one of the first Thai restaurants in Seattle. I spent many long days as a kid learning how to cook, bussing tables, washing dishes, and providing customer service.
Anyone who knows me knows I love what I do. The work and field I am in aligns very much to the core of what I enjoy, which is critical thinking, mindfulness, being curious and creative.
What It’s Like to Work with Me: A Collaborative Design Approach
Connection is finding the overlap between what you’re trying to achieve within the design group and what other stakeholders are trying to achieve; which includes product, engineering, and business partners. When you find that common ground, you can design towards that. The goal is the same: make it work for the customer, think through the impacts, and bring value. What I bring about is that converging of cross functional teams, by being inclusive, tenacious, well-informative, optimistic, and empathetic. This collective approach drives continuity throughout the process.
How do I influence and make change…
ADKAR methodology has been my go-to approach when making changes across channels of the digital ecosystem that ultimately lead to better customer experiences. I have found that creating and adhering to clear objectives and communicating these throughout the project benefits the design & product teams. Once people are aware of what, why and how, the desire is generated, teams can collectively execute in a planful way. My focus is building that knowledge and evangelizing across the different teams to provide support for teams to collectively collaborate. The result is an understanding of how to get there, what are the benchmarks, roadmap, guidelines, and connectivity for contributors. To keep the train running and ready for another round, reinforcement is key. Continuous acknowledgment of success of key champions and lessons learned lead to empathy, trust, and team sentiment.
Perspective
Evoking the Amazon … Terraza Alta II by Abel Rodríguez
“Look at the forest while looking at the tree”