Portfolio
As a principal product designer, I recognize that design isn’t just about aesthetics; it’s a strategic driver that impacts business outcomes. Before tackling any design problem, I thoroughly understand the full context of a business. By assessing the current situation and collaborating effectively. After all, a design idea that never gets built remains nothing more than pretty pictures.
REI Co-op Mobile App Navigation Strategy
Within in just 6 weeks, I optimized the app wayfinding experience by suggesting new ideas to enhance in-app navigation, which delivered business value and measurable metrics.
Homepage Evolution
With growth as a true north goal, I brought a data-driven strategy to product design to deliver value to customers and the business.
Mentorship & Development: Superpowers to Great Teams Workshop
I facilitated a two-part workshop for cross-functional teams (product, content, research, team leads) to identify strengths and build collaboration plans.
In Depth Case Studies
Leading Through Ambiguity (0-1 project): Unlimited Your Way Program Launch
Led the product design direction for the “Unlimited Your Way” initiative, transforming a complex purchase flow into a streamlined human friendly experience.
I was able to cut through the noise to see meaningful insights and framed the problem space for teams to shape business opportunity.
Leading with a Growth Mindset and XL Project Scope: AT&T Signature Discount Program Launch
From concept to completion, I brought a startup lens to a complex enterprise ecosystem to move faster and create impact. I turned thoughts into action and drove the project forward staying laser focused on the goal, but leaving flexibility to get there.
Navigation Aficionado
I wholeheartedly immerse myself in all things related to navigation. From delving into intricate tree studies to unraveling the fascinating web of word associations, I thrive on understanding how cognitive psychology and information-seeking behaviors impact the digital experience. Consider me a connoisseur of mental models—I find inexplicable joy in these nerdy pursuits and relish every moment of it!
Let’s Get Real
Well, you made it this far. Curious about what sets me apart as a strong product designer? Wondering why I’m the person who supports where needed and brings people together? Dive into my story of reflection to find out.